Effective Date: February 4, 2026

DS Success Group, LLC ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our products or services, or interact with us in any way.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read, understood, and agree to the practices described in this policy. If you do not agree with this Privacy Policy, please do not use our Services.

1. INFORMATION WE COLLECT

Information You Provide Directly

We collect information that you voluntarily provide to us when you make a purchase, create an account, participate in our community, or communicate with us. This may include:

•  Name (first and last)

•  Email address

•  Billing address

•  Payment information (processed securely through third-party payment processors; we do not store your full credit card number)

•  Phone number (if voluntarily provided)

•  Comments, posts, and other content you submit through our community or platform features

•  Communications you send to us (emails, direct messages, support requests)

•  Responses to questionnaires, surveys, or intake forms

Information Collected Automatically

When you access our website or platform, certain information may be collected automatically, including:

•  IP address

•  Browser type and version

•  Operating system

•  Device type

•  Pages visited and time spent on those pages

•  Referring website or source

•  Date and time of access

•  Cookies and similar tracking technologies (see Section 6 below)

Information From Third Parties

We may receive information about you from third-party services we use, including payment processors (such as Stripe), email marketing platforms, advertising platforms (such as Meta/Facebook), and our website and funnel hosting platform. This information is used in accordance with this Privacy Policy.

2. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

•  To process and fulfill your purchases and deliver digital content

•  To create and manage your account on our platform

•  To send transactional emails (order confirmations, access instructions, receipts)

•  To send follow-up emails related to your purchase, including content reminders, deadline notifications, and enrollment communications

•  To communicate with you about our products, services, and promotions (you may opt out at any time)

•  To facilitate community features and interactions

•  To improve our website, products, and services

•  To monitor and analyze usage patterns and trends

•  To run advertising campaigns and measure their effectiveness (including Meta/Facebook advertising)

•  To enforce our Terms and Conditions

•  To comply with legal obligations

•  To protect against fraud, unauthorized transactions, and other liabilities

3. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We may share your information with the following categories of third parties, solely to the extent necessary to provide and improve our Services:

Payment Processors: We use Stripe (and potentially other processors) to handle payment transactions. Your payment information is transmitted directly to these processors and is subject to their privacy policies and security standards.

Website and Funnel Hosting: We use GoHighLevel (GHL) or similar platforms to host our website, funnels, and member areas. These platforms may collect and process data on our behalf.

Email Service Providers: We use email marketing tools (integrated within our funnel platform or standalone services) to send you transactional and promotional communications.

Advertising Platforms: We may share certain data with advertising platforms such as Meta (Facebook/Instagram) for the purpose of running targeted advertisements and measuring campaign performance. This may include the use of tracking pixels.

Analytics Providers: We may use analytics services (such as Google Analytics) to understand how visitors interact with our website and to improve our Services.

Legal Requirements: We may disclose your information if required to do so by law, in response to a subpoena or court order, or if we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

4. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. When your information is no longer needed, we will securely delete or anonymize it.

Purchase records and transaction data may be retained for a period of up to seven (7) years for tax and accounting purposes.

If you request deletion of your personal data, we will honor that request to the extent permitted by law, though certain information may need to be retained for legal or business purposes.

5. DATA SECURITY

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, use, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Payment information is processed through PCI-compliant third-party processors (such as Stripe) and is not stored on our servers.

6. COOKIES AND TRACKING TECHNOLOGIES

Our website may use cookies, pixels, and similar tracking technologies to enhance your experience, analyze usage, and support our marketing efforts.

Cookies: Small text files placed on your device that help us recognize your browser and remember certain information. You can control cookie settings through your browser preferences.

Tracking Pixels: We may use tracking pixels (such as the Meta Pixel) on our website and in our emails to track conversions, optimize advertising, and build audiences for future advertising campaigns.

Analytics: We may use third-party analytics tools to collect information about how visitors use our website. This data is used to improve our website and Services.

You can opt out of certain tracking by adjusting your browser settings, using browser extensions designed to block trackers, or following opt-out instructions provided by individual platforms.

7. YOUR RIGHTS AND CHOICES

All Users

•  You may opt out of promotional emails at any time by clicking the "unsubscribe" link at the bottom of any marketing email. Please note that you may still receive transactional emails related to your purchases.

•  You may request access to the personal information we hold about you.

•  You may request correction of inaccurate personal information.

•  You may request deletion of your personal information, subject to legal retention requirements.

California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information is collected, the right to request deletion, and the right to opt out of the sale of your personal information. We do not sell personal information.

European Economic Area / United Kingdom Residents (GDPR)

If you are located in the EEA or UK, you have rights under the General Data Protection Regulation (GDPR), including the right to access, rectify, erase, restrict processing, data portability, and the right to object to processing. Our lawful bases for processing include your consent, performance of a contract, and our legitimate business interests.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

8. CHILDREN’S PRIVACY

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at [email protected].

9. THIRD-PARTY LINKS AND SERVICES

Our website and communications may contain links to third-party websites, platforms, or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you access through our website.

10. DO NOT TRACK SIGNALS

Some web browsers transmit "Do Not Track" (DNT) signals. At this time, our website does not respond to DNT signals. However, you can manage your tracking preferences through your browser settings and through the opt-out mechanisms described in Section 6.

11. CHANGES TO THIS PRIVACY POLICY

DS Success Group, LLC reserves the right to update or modify this Privacy Policy at any time. The most current version will be posted on our website with the updated effective date. Your continued use of our Services after any changes constitutes your acceptance of the revised Privacy Policy. We encourage you to review this Privacy Policy periodically.

12. CONTACT INFORMATION

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

DS Success Group, LLC

Email: [email protected]

BY USING OUR SERVICES, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THIS PRIVACY POLICY AND AGREE TO THE COLLECTION, USE, AND DISCLOSURE OF YOUR INFORMATION AS DESCRIBED HEREIN.